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Search Engine Optimization

Search Engine Optimization is the process of improving traffic to your website from search engines through keyword traffic. Usually higher ranks on a search engine will result in more visitors to your site.

Search Engine Optimization will consider how search engine algorithms work as well as what people are searching for. Search Engine Optimization may also include changes to code, including issues that are preventing search engines from indexing your site.

For the best in search engine optimization, seek out an expert in the field. High rankings are never guaranteed, but White Knight Technologies can help you to improve your rankings tremendously.

Though we always feel that you should hire an optimization expert, we realize that this is not in the budget for everyone. So, here are some things that you should keep in mind as you are developing your web site.

Search Engine-Friendly Content
It is important that you make sure that search engines can index your web content.

Text that has been embedded in images or Flash cannot be read. It is important to make sure that keywords are used frequently and included in plain text on your site.

There are many issues that can cause a search engine to miss your web pages when indexing, including duplicate content, dynamically generated links, poor code, and orphaned pages.

Choose Your Keywords Carefully
Start by writing down general terms that describe your products and services. Use a keyword research service to investigate word and phrase variations, such as Wordtracker, KeywordDiscovery, and Google AdWords. These may help you find phrases that your target market is using to find sites like yours. Phrases that are rarely used will get very few hits, while terms that are too general will not produce either not produce the high rankings you are looking for or produce irrelevant hits to your site.

Links to Your Site
Quality links to your site can improve your search engine ranking, especially links from well established sites. Other sites need a reason to link to your site. Here are a few methods for achieving these links:

  • Issue company press releases with a link back to your site
  • Submit your site to reputable business directories such as Yahoo! and business.com
  • Ask your clients with web sites to add your link to their partners page
  • Comment and exchange ideas on related blogs
  • Participe in relevant forums and discussion boards with a link to your site in your signature
  • Writing and submitting original articles to web publications in your field with a link in your bio

Some links can actually work against you, so be careful as you attempt to increase incoming links. For example, link exchange networks and purchased links will lower your rankings and are not considered good methods of search engine optimization.

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